Would You Rock Sneakers Made Out of Trash?
It seems Adidas is taking the phrase “One man’s trash is another man’s treasure” to a whole new level. While sneakerheads and fashion obsessives alike are lining up to cop the Yeezy Boost 350s this week, Adidas is keeping up with the momentum in a unique way, announcing its latest design idea, a shoe made entirely of ocean waste.
Now, we know what you may be thinking. Who in their right mind would buy a shoe made of the stuff you find on the bottom of the ocean? Most of us avoid wading too far in the water for fear we’ll get slapped with some flesh-eating bacteria.
But Adidas’ innovative shoe design is for a great cause!
Jawbreaker was at the Parley for the Ocean’s talk-series Tuesday in New York City. The brand presented the aptly colored sea foam blue sneaker, which includes a patterned white lining and clear sole, as the chic answer to the question on how to conserve ocean life and look good while doing so.
“We don’t compromise anything. The athlete gets what they need. The consumer gets what they need,” Eric Liedtke, the Head of Global Brands at Adidas, told the crowd. “We’ll have that in production. This concept right in front of you, we plan to produce that and bring it to market for commercial uptake. So this is for real. This is not a plan. This is an action.”
Coming to market as early as February 2016, the sneakers are actually hot (if you can get past the fact you have ocean waste on your feet.)
Are you into the new sneakers? Sound off!