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The Hermes Birkin Bag May be Forced to Change Its Name

Stop the press and hold tight to your designer bag! The wildly popular fashion staple that is the Birkin bag may just lose its name.

According to WWD, recent reports of the unethical treatment of crocodiles have prompted Jane Birkin, the muse behind the bag, to ask Hermès to rename the crocodile version of the bag until changes are made to the treatment of the reptile.

In a statement from Hermès International, the brand reassures the stability of the relationship between the brand and Birkin stating, “Jane Birkin has expressed her concerns regarding practices for slaughtering crocodiles, her comments do not in any way influence the friendship and confidence that we have shared for many years. Hermès respects and shares her emotions and was also shocked by the images recently broadcast.”

Recently, People for the Ethical Treatment of Animals published a report featuring video footage of the slaughter of crocodiles and alligators. Hermès stated that one of the Texas farms implicated in the video is under investigation, but confirm that they do not own the farm nor are the crocodile skins from that farm used to produce the Birkin bag. Hermès asserts that they hold their partners to the highest standards in ethical treatment of animals.

Even though the bags on the market may lose their official name, if you already own one, will you really call it by anything else?

Does your fashion label rank higher than your sympathy for animal rights? Sound off!

Ariel Leconte

Ariel Leconte

Ariel is a writer and creator of Revolutionary In Pink Pumps blog. She is equally obsessed with social justice, lipstick, culture, and red wine.