BeautyMakeup

Sephora Beauty Box is Coming!

Beauty holy grail, Sephora, is stepping into the beauty box subscription game with the launch of Play! by Sephora! For $10 a month, you can get five “deluxe size” products curated around a theme delivered to your door, along with sample-size items and even Spotify playlists!

As of right now, Play! by Sephora will have limited distribution this September, but will launch nationwide in 2016. The beauty subscription space is dominated by the likes of Birchbox (also $10 a month) and Glossybox, which is priced at $21 a month.

Over the past five years, Birchbox has received $71.9 million in funding, opened a retail store in SoHo and launched a men’s version of their service.

However, Sephora has the advantage of being a retail giant with a loyal customer following. They may not put their competitors out of business, but it’s a win for beauty addicts like us who most will be able to afford to indulge in both subscription services.

Essence magazine has a beauty box coming as well!

Are you into new beauty boxes by Sephora and Essence? Sound off!

Brittney Fennell

Brittney Fennell

Brittney is the Associate Editor of Jawbreaker and a writer who has goals to disrupt culture in ways unseen.