Rihanna First Ad for Puma Sneakers Released

Rihanna is striking a pose for Puma and she looks hot!

The “American Oxygen” singer is the new creative director for women’s “training line” at Puma  and the brand’s campaign just rolled out with Rihanna as the front girl. The images shows Rih wearing a Puma baseball cap, Puma crop top, leggings and a long-sleeved shirt wrapped around her tiny waist.

Puma posted the ad on Instagram today.

“An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT,” the brand’s caption on IG read.

Rih was brought on as creative director to create looks for the brand’s future line and serve as a watchful advisor for Puma’s current styles.

Solange also designed a collection of sneakers for Puma, which debuted last year. Looks like the active wear brand is maintaining their celebrity partnerships and with favorable results.

“Signing Rihanna is a fantastic step for Puma,” Puma CEO tells WWD. “Her global profile, her charisma and individuality, her ambition—all these things make her a perfect ambassador for our brand.

Touche, sir. Touche!

Geneva S. Thomas

Geneva S. Thomas

Geneva is the founder of Jawbreaker, which she plans on turning into an intergalactic all-girl army that will someday storm the streets of the world in studded bras and Tom Ford boots. She recently took up archery and collects more books than shoes.

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