BeautyMakeup

Now You Can Find the Perfect Match for Your Concealer and Lipstick at Sephora!

As Black women, when it comes to makeup, even with the emergence of new brands for our skin tones, it can  be difficult for us to find our correct concealer shades or the best lipstick colors that will look great on us. Now, that may be coming to an end!

Mega beauty retailer Sephora just launched new features with the Sephora + Pantone Color IQ foundation matching service, which will now match customers with the right concealer and lipstick shades based on your personalized Pantone SkinTone shade.

Now You Can Find the Perfect Concealer and Lipstick at Sephora! - Jawbreaker

You’ll recall, Sephora already had in-store services for foundation matching. Now customers can look through Pantone’s SkinTone library to find their best colors out of 3,500 lipstick shades and over 400 concealer shades.

READ: Black|Up Cosmetics is Coming to Sephora!

The matching service works by determining the best color options by using tri-directional color image capture technology that records 27 color-accurate images in 1.8 seconds using eight different visible illuminations. That data is then synthesized into a grid of 100×100 pixels becoming a color composite which is your official pantone SkinTone number.

We’re thrilled Sephora expanded their color matching service. Because the more women wearing the correct shades, the better.

You can find your perfect concealer and lipstick shades now at a Sephora near you!

Brittney Fennell

Brittney Fennell

Brittney is the Associate Editor of Jawbreaker and a writer who has goals to disrupt culture in ways unseen.