After years of complaints by leading designers, editors and buyers, otherwise known as the people New York Fashion Week was actually created for, IMG, the owner and operator of NYFW, is making it harder than ever to score an invite to the highly-coveted spring shows in September.
The now celebrity-driven week’s longtime sponsor Mercedes Benz withdrew their support, IMG unsurprisingly scored Lexus, the city of New York, DHL and beauty giant, Maybelline, stays on board.
Fashion insiders can wave goodbye to the scores of street style bloggers saturating the steps of Lincoln Center.
NYFW found new venues in the Skylight at Moynihan Station and Skylight Clarkson Square on West 33rd street in Manhattan.
Loads of runway shows and presentations have taken place at SkyLight in previous seasons, and now the historic Garment District location becomes the new and official home of everything fashion in the city.
If you think your sartorial charm or PR bestie can score you a second-row seat at the shows like seasons in the past, guess again.
NYFW will be more difficult to gain access to a packed Friday night at Soho House and dinner at Ralph Lauren’s new restaurant combined!
According to the spanking new NYFW website, “IMG will only be issuing credentials to major media outlets. Individual agencies or freelancers interested in attending must be on official assignment from said outlets and have supporting documentation.”
This means no random writer can claim they write for a Conde Nast or Time Inc. brand without proof. IMG wants receipts (e.g., a letter from your editor)!
Of course this only applies to media girls and boys who desperately want to tote an official IMG press pass to NYFW. Fashion media professionals with brand contacts can still hit up designers directly, but from the looks of things, designers themselves will be cutting their lists down as well.
In other NYFW news, the brand has a new sexy logo, and acquired the younger and cooler MADE, a go-to, Meatpacking District-based alternative for fashion heads fatigued with Lincoln Center hysteria. *points to self*
Major designers like Ralph Lauren, DKNY, Public School and Prabal Gurung will return to the official IMG’s NYFW schedule. This could signal a return for other major designers as well.
Is NYFW bringing back the old glory days of the Bryant Park tents?
This could be a disappointing departure for upcoming style bloggers or concrete jungle newbies looking for a “Sex and the City” moment.
But for-real fashion journalists and editors with a job to do, it’s a long-awaited and collective sigh of relief.