How Hillary Clinton Plans to Lure Latinas

Hillary Clinton is forever on the path to get the people of color vote and Latinas are no exception!

The voting power of young Latina women is actually one of the fasting growing demographics and a prime group for politicians to target.

According to Politico, a record breaking 11.2 million Latinos voted in the 2012 presidential election, but some 12.1 million eligible Latino voters remained home. So Clinton wasted no time figuring out how to gain their attention.

This week, Clinton will launch a new initiative she’s calling “Mujeres in Politics”, which is Spanglish for women in politics.

READ: Hillary Clinton Wants Black and Gay Voters to Get Into Her ‘YAAAS’ T-Shirts

The initiative is set to kick off by connecting Latina Clinton campaign members and volunteers with potential Latina voters in Colorado. Women like NYC Council Speaker, Melissa Mark-Viverito, will call Latinas in Colorado to talk tho them about the importance of voting.

Spearheaded by two Clinton campaign field organizers, the initiative is designed to focus on states like Nevada and Colorado, where the Latina population will serve as a key voter segment in the coming election.

In a statement to NBC news, Clinton’s Latino Outreach director, Lorella Praeli said  Latinas care about issues  people “wouldn’t assume right away they are talking about.”

READ: Dear Hillary Clinton, Doing the ‘Nae Nae’ Doesn’t Make Us Want to Vote For You

In fact Praeli said, “[Latinas] were talking about small businesses and national security and gun control. So you are seeing a sophisticated electorate because they have their heads everywhere. They are thinking about how to make sure the family has food, they are thinking about how do we get ahead, about their kids going to school.”

Are you here for Hillary’s Latina voter outreach or are you over her targeting minority voters? Sound Off!

Photo Credit: Joe Raedle/Getty Images

Ariel Leconte

Ariel Leconte

Ariel is the Associate Editor of Jawbreaker and creator of Revolutionary In Pink Pumps blog. She is equally obsessed with social justice, lipstick, culture, and red wine.