H&M Wants You to Wear Their Makeup Too!

Everyone’s favorite fast fashion retailer, H&M, is expanding their bran beyond clothes and into beauty. So yes, you can now wear H&M products on your face.

Their new beauty line will include makeup, hair, body care products and styling tools, which will all debut in October.

“This is a complete range with everything in it to create any look imaginable with colors and textures for a classic, natural or a high fashion aesthetic,” said Sara Wallander, H&M Beauty’s concept designer, in a press release.

“Quality was one of the most important factors in creating [it].”

You can expect to be able to shop hundreds of eye, lip and nail colors on, which will have products for all skin tones.

There are also plans to release a premium body care and conscious line of eco-friendly products in the future.



Are you excited about H&M beauty products?


Brittney Fennell

Brittney Fennell

Brittney is the Associate Editor of Jawbreaker and a writer who has goals to disrupt culture in ways unseen.