H&M Wants You to Wear Their Makeup Too!
Everyone’s favorite fast fashion retailer, H&M, is expanding their bran beyond clothes and into beauty. So yes, you can now wear H&M products on your face.
Their new beauty line will include makeup, hair, body care products and styling tools, which will all debut in October.
“This is a complete range with everything in it to create any look imaginable with colors and textures for a classic, natural or a high fashion aesthetic,” said Sara Wallander, H&M Beauty’s concept designer, in a press release.
“Quality was one of the most important factors in creating [it].”
You can expect to be able to shop hundreds of eye, lip and nail colors on HM.com, which will have products for all skin tones.
There are also plans to release a premium body care and conscious line of eco-friendly products in the future.
Are you excited about H&M beauty products?