Gilt Creates Showroom “Gilt by Appointment” For NYC Customers
We can now count Gilt as the latest e-commerce startup to provide its customers with an in-person shopping experience, a showroom located in their Manhattan headquarters called Gilt by Appointment.
What used to be a dark meeting space, is now a showroom with living room details which features ready-to-wear and vintage apparel, jewelry, handbags and home goods.
Gilt by Appointment will of course operate on an appointment basis. When registering online, visitors can select what they’re interested in seeing specifically to better tie together their experience.
Many may ask why the flash sale site didn’t just open a brick-and-mortar store, but the company wanted to work within its business model.
Senior Director of Marketing, Cynthia Kleinbaum explained to Fashionista.com over a phone call that since Gilt is a flash sale site who buys product in small quantities and had no desire to change that, there would not have enough inventory to accommodate a traditional shop.
This is also a creative and inexpensive way to give customers a new service. Gilt by Appointment opens on September 8 and pre-registration begins on September 1. If you’re familiar with Gilt, or any other flash sale site, you know to sign up as soon as possible.
Will you be taking advantage of Gilt by Appointment in September?
Photo Credit: Gilt