This Black-Owned Natural Hair Care Brand is Packed with Edible and Organic Ingredients
New hair care brands for women of color are popping up all the time to help maintain our natural hair texture.
The latest is called Jirano and it’s the brainchild of two sisters, Jane and Jedi, who come from a long family tradition of hair care. Jirano is a coconut and keratin based product, and also sulfate-free.
Jane and Jedi’s mother and grandmother made hair products at home. During the sisters’ childhood, they remember taking Sunday trips to the big open market to buy fruits such as coconuts, avocados, ripe shea nuts, exotic oils and spices.
Their mother would take the ingredients and make food as well as formulas for the hair.
Jane and Jedi say of their background in hair care, “All we knew was that hair was a big part of our lives. And the knowledge we had gained from years of using only the best natural ingredients was something we wanted to share.”
Their vision for Jirano is to provide natural hair care solutions for all races & ethnicities.