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Azealia Banks is the New Face of Skin Bleaching

Azealia Banks is pretty officially a lost cause. If being twitter dragged by a teenager for her disgustingly racist comments and then being wiped off the face of Twitter, wasn’t enough Banks just keeps pushing.

Back in April, Banks was actually pretty vocal on Twitter about the fact that she bleaches her skin. In a tweet, that’s since been deleted (along with her account), she wrote “Mother @Whitenicious just sent me summa dat good good. #bless”


Well now the expensive and clearly controversial skin whitening  brand Whitenicious is using Banks to promote their product.

Over the weekend Banks was performing in Brazil and just before her show she snapped some pictures that showed the world that she was considerably lighter than we’ve ever seen her.

Whitenicious posted her photos to their Instagram with a caption that insinuated she uses their products regularly.


In an interview with BOSSIP, Whitenicious spokeswoman Rebecca Matamba said,“She loves Whitenicious and has tweeted about it multiple times…She is one of our many celebrity clients but she is just one of the celebrities who uses it and doesn’t care who knows.”

Whitenicious runs around $150 a jar and is used very publicly by celebrities like African pop star Denicia, with the company assuring consumers that the product is safe and dermatologist approved.

The brand rep went on to add “She is just a beautiful woman experimenting and trying new things and she looks great. People should focus on her talent instead of her skin. After all she’s in an industry where everyone is getting a little nip and tuck here and there, the difference is others lie about it but she is open about it, because it’s her body not anyone’s and people should focus on her music.”

READ: What Happened to Lil’ Kim’s Face?

While Matamba is right about it being Azealia’s body and her business, it’s still a deeply troubling contrast to her supposed “pro-black” stance on pretty much everything. Not to mention maybe we could focus on her music if she spent her time focusing on making some, instead of starting celebrity feuds and hurling offensive comments into the twittersphere.

On a much bigger scale, anyone who promotes skin whitening products really automatically becomes problematic. Fostering self hate is an ugly, profitable business.

So what does Azealia have to say about all of this?

Ever since her banishment from twitter, Banks has been tweeting from a new very discreet account and according to her, she’s still very much Black because one part of her is still purple:


Lost cause.

Ariel Leconte

Ariel Leconte

Ariel is the Associate Editor of Jawbreaker and creator of Revolutionary In Pink Pumps blog. She is equally obsessed with social justice, lipstick, culture, and red wine.