Sephora Launches New Curly Hair Campaign!

For many of us, Sephora ranks among our favorite stores. The company is continuously finding ways to make navigating its huge selection of products easier for customers. When it comes to makeup, there’s now the ColorIQ, which matches your complexion with not only foundation, but concealer as well as lipstick.

We all know when it comes to hair, textures are not always created equal, and for this reason, Sephora is launching a curly hair initiative to help anyone with curly hair find the right product for their hair care regimen. Going natural, especially if you’ve just started transitioning, involves a lot of trial and error when it comes to trying out products.

Sephora knows this, and from now up until mid-June, when you visit the store’s curly hair care section online, you have the option of choosing from four different curl types such as: wavy (2A, 2B, 2C), curly (3A and 3B), coily (3C and 4A), or tightly coiled (4A, 4B, 4C).

READ: Now You Can Find the Perfect Match for Your Concealer and Lipstick at Sephora!

After you select your category, the site then gives you personalized product recommendations which include sulfate-free cleansers and co-washes, conditioners and detanglers, hair masks and treatments, stylers, and hair oils. Well-known brands like DevaCurl, Ouidad, Briogeo, Bumble & Bumble and the recently launched Sephora exclusive Madame C.J. Walker products.

Jessica Phillips Perez, Sephora’s director of hair merchandising, told Refinery29 of the campaign, “Every curl is unique, which usually means [the customer] needs to try and try again to find the right regimen and product cocktail that works. We wanted to help cut through the clutter by working with top brands to deliver the latest innovations to our clients.”

Along with product recommendations, video tutorials are also provided from natural curl experts with different hair textures such as  @SunKissAlba, @Naptural85, and @NaturalMe4C.

If you know anything about the amount of hair and makeup channels on YouTube, trying to find the right ones to follow can be intimidating.

Perez went on to say of the company’s curly hair campaign, “It was…important for Sephora to offer our clients a space where they could find the best advice all in one place, to demystify finding the right products for every curly client’s needs.”


Photo Credit:

Brittney Fennell

Brittney Fennell

Brittney is the Associate Editor of Jawbreaker and a writer who has goals to disrupt culture in ways unseen.