Celebrity StyleFashion

Rihanna Has Another Collaboration On Her Hands!

Brands can’t help but flock to Rihanna and give her creative control when it comes to fashion and design. The star’s Puma collection continues to sell out and her collaboration with Manolo Blahnik crashed the site.

Next on her list, is an eyewear collection for luxury fashion house, Dior. The singer  is one of Dior’s celebrity ambassadors, along with Charlize Theron and Jennifer Lawrence, but she is the only one the company is allowing to design a collection.

Sidney Toledano, Dior CEO, released a statement calling Rihanna a style icon for today’s generation.

READ: Get Your Hands On Rihanna’s Furry Puma Slides This Month!

Rihanna’s Dior eyewear collection will be based on the brand’s designs from 2000, but will be updated using futuristic inspiration from “Star Trek” character, La Forge. The frames come in silver, pink, blue, green and red and retail for a price of $840. The deluxe 24-karat gold plated version will retail for $1, 950.

Mathieu Jamin, Dior’s eyewear designer, called the sunglasses “really strong and something we don’t have in the collection, so it’s unique.”

Dior’s banking on the collection so much they aren’t even launching a campaign, instead only using editorial photos of Rihanna modeling the frames.

The eyewear collection will be sold only in Dior stores beginning in June.


Photo Credit: HarparsBazaar.com

Brittney Fennell

Brittney Fennell

Brittney is the Associate Editor of Jawbreaker and a writer who has goals to disrupt culture in ways unseen.