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Rihanna Inks $10 Million Deal for Fenty Beauty by Rihanna!

Stop everything because a Rihanna makeup line is coming. We’re not talking a capsule collection or a MAC collaboration, we mean a straight up beauty line from Riri herself!

Containing ourselves is not even an option right now…

giphy (42)

WWD reports that the Kendo division of LVMH Moët Hennesy Louis Vuitton just closed a deal with the star to do her very own makeup line; because of course Rihanna is quite literally the most marketable woman out there. Since pretty much everything she touched turns to gold, a makeup line should be no exception.

READ: Rihanna Documentary On the Way!

With that kind of marketing power, it’s rumored that LVMH negotiated a $10 million contract with Riri to start working on producing the product line which ultimately will be sold in chains their chains like Sephora.

So essentially Rihanna isn’t out here playing any games!giphy (41)


Fenty Beauty by Rihanna is slated to launch in the Fall of 2017.  It will mark the third makeup collection the company produced, following Kat Von D Beauty and Marc Jacobs Beauty, two highly successful cosmetics lines.

“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We are aiming for the stars,” said David Suliteanu, chief executive officer of the LVMH division Kendo.

READ: Rihanna Collaborated With Manolo Blahnik on Boots That “Will Get You Kidnapped”

Rihanna is said to have a very active role in developing the line which just means it will be all the perfection that she is.

Fall 2017 can’t come soon enough!

There’s just one question…giphy (43)

Ariel Leconte

Ariel Leconte

Ariel is the Associate Editor of Jawbreaker and creator of Revolutionary In Pink Pumps blog. She is equally obsessed with social justice, lipstick, culture, and red wine.