Beyonce’s New Fitness Line is Athleisure Goals
Move over Fabletics, you officially no longer matter, Queen Bey just dropped a release date for her new fitness line and people are already prepared to bankrupt themselves for it.
The line, Ivy Park, will officially drop on April 14th and will be available through Topshop, Nordstrom, and Net-a-Porter. That list alone tells you what to expect in terms of price point for the new line, but the Beyhive will gladly pull out their wallets regardless.
Beyonce made the announcement via a video that’s something like a Nike Women ad on Beyhive steroids. She successfully makes working out look like the most glamorous activity in the world while her voice over talks about a park that has been an important part of her life.
The line looks like it will include everything from body suits, crop tops, leggings, sneakers, swim, and even their own version of those infamous Adidas slippers.
The minimalist site for the line features shots and clips of Beyonce and other models wearing Ivy Park from head to toe and doing everything imaginable. It also hints at clips of her new music from #B6.
Ivy Park is definitely a reminder that Queen Bey works hard for that body she’s got and now even if you can’t have a body like Beyonce’s at least you can dress like you’re trying to work to her level.
Athleisure is soaring to new heights in 2016 and Ivy Park is sure to be a staple in that industry.
Check out the promo video below!