Millennials are a Wine Obsessed Generation
It’s no secret that millennials love wine. It’s our drink of choice after a long day and if you throw in a bowl of popcorn we feel like we’ve just done something with our lives on Olivia Pope status.
But just how much do millennials really love wine?
The Wine Market Council, an industry non-profit decided to find out more about millennials and their relationship with wine in their latest study.
According to reports millennials drank 160 million cases of wine last year. That’s 42% of all wine sold in the United States in 2015. Millennials have officially out drank any other generation when it comes to wine.
The study broke down the ages of who they consider to be high frequency drinkers, those who drink several times a week a millennials were the chunk of that at 30%. The Baby Boomers made up 38 % of regular drinkers and Gen Xers made up 20 %.
Not only do millennials drink the most frequently, but they also drink the most with an average of 3.1 glasses a sitting and women under 30 dominate those numbers.
Millennials aren’t focused on taking shots and definitely aren’t about cheap bottles of wine. The study shows that millennials are willing to shell out $20 for a bottle of good wine from places like Chile and Greece.
Other generations can talk about millennials being immature but the numbers don’t lie; we’ve got a refined taste that their generations can’t quite touch.
Forget night clubs and kegs, we’re about passport stamps and wine bottles!