Dej Loaf, Tinashe, Lion Babe, and Halsey Are The Newest Faces of M·A·C!
M·A·C is tapping into the newest generation of potential pop icons with their latest beauty campaign.
March 17th will mark the launch of Future Forward, their series of collaborations spotlighting the fresh faced, boundary pushing, pop icons who are making a splash in the music industry.
The ladies and M·A·C sat down with Billboard to talk about the new line and it seems like M·A·C is really excited about the capsule.
“It feels like a great thing to be able to support artists who are breaking through but aren’t necessarily at the top top, to push them forward,” Senior Vice President and Group Creative Director James Gager told Billboard. “We’ve always done that sort of thing with fashion designers, and to me, it’s most interesting to introduce these artists, as well as our M·A·C fans, to new people.”
The capsule will feature an eye shadow palette, liquid liner, matte lipstick, and a lip glass, all rolled out on different dates from March until the end of April.
Check out the four fierce pieces below and mark your calendars so you don’t miss out!
Tinashe Times Nine Palette
Each eye shadow is named after a Tinashe track and she picked all the colors herself!
Available March 17th; $32
The lipstick is a matte gunmetal blue that Halsey says reflects how bold her style choices are.
Available March 31st; $17
Dej Loaf Lipglass
The rosy-nude lipglass is just enough makeup for Dej Loaf who admitted that she only recently came to appreciate makeup.
Available April 14th; $15
Lion Babe Liquidlast Liner
This bold gold liner has some serious staying power and completely captures Lion Babe’s fierceness.
Available April 28; $21
PHOTOS: M·A·C/ Billboard