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Zendaya Is The New Face of CoverGirl!

Zendaya seriously can’t be stopped! The 19 year old actress, singer, and dancer can now add easy, breezy, CoverGirl to her resume!

She announced her official new role via Instagram Thursday.

Meet your newest, easy…breezy beautiful…COVERGIRL Follow @covergirl for more💁🏽

A video posted by Zendaya (@zendaya) on

In a press release from CoverGirl Zendaya was excited about her newest title.

“I am so honored to join the company of a roster as celebrated and diverse as CoverGirl’s,” Zendaya said in a press release. “I can’t wait to share some of my own beauty tips with fans, and work alongside CoverGirl to continue empowering girls and women to celebrate their individuality.”

CoverGirl seems equally excited about what Zendaya represents for the brand.

READ: Zendaya: I’ll Never Have a Miley Cyrus Moment

“Watching Zendaya’s work and authentic conversation with fans in social media was truly inspiring to us at CoverGirl,” says Esi Eggleston Bracey, Executive Vice President, Global Color Cosmetics, P&G. “She is not afraid to stand up for what she believes, and makes no apologies for who she is — we love her energy, confidence, and willingness to experiment and express herself with makeup. I know that together, we will do big things and help evolve the perception of beauty today.”

Zendaya joins the ranks of some iconic Black women who’ve taken on the role as the face of CoverGirl including Rihanna, BrandyTyra Banks, Queen Latifah, and Janelle Monae.

This is definitely a huge milestone for the young star and definitely a fitting role for Zendaya’s quirky and unique personality. We can’t wait to see how she sprinkles beauty and Black Girl Magic all over it.


Photos: CoverGirl/Instagram

Ariel Leconte

Ariel Leconte

Ariel is the Associate Editor of Jawbreaker and creator of Revolutionary In Pink Pumps blog. She is equally obsessed with social justice, lipstick, culture, and red wine.