Is Rihanna the Most Marketable Celebrity?
Superstar Rihanna can list several endorsement deals under her belt which include Dior, Stance socks. Samsung and Puma among others. But is the Bajan singer the most marketable celebrity right now? According to a new study, she is.
Today, The NPD Group’s Brandlink, which is a database that helps brands assess the marketability of big-name celebrities, and in their ranking, came out on top, even above other stars such as Beyonce and Ne-Yo and Usher, who tied together at third place.
Bad gal Riri’s score was based on the total number of brands she would be a strong endorser for, which was 367. Her score was three times higher than an A-list celebrity like Angelina Jolie.
Another key finding was out of all the brands Rihanna currently endorses, the one she would be best suited for is the car company, Jeep.
We could see driving around her island in a Jeep.