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Chipotle Giving Away Free Food to Win Back the Public’s Trust

Our favorite restaurant chain Chipotle, is in damage control mode right now. Chipotle is trying to gain back the public’s trust after an E. coli outbreak caused several of its locations to close and a norovirus outbreak infected up to 141 people in Boston.

A part of the company’s comeback plan is to give away free food, which they are hoping will attract loyal and apprehensive customers. However, don’t expect this to be similar to the company’s annual Halloween discount. What it really means is Chipotle will be doubling the amount of free food each location can give away to customers, but they are leaving exactly how much up to the discretion of each store manager.

On top of this free food plan, the company also plans to close its doors for a few hours next month on February 8, which will be when company executives will have a meeting to discuss the latest on the E. coli outbreak and how it can be prevented from happening again.

READ: 80 Boston College Students Got Sick After Eating Chipotle!

Company spokesperson, Chris Arnold, told Eater, “We are hosting a national employee meeting on the 8th to talk to all of our employees around the country about what happened and the many steps we are taking to enhance our food safety programs going forward.”

In the wake of all this, Chipotle really has taken full responsibility.  New safety measures are already in place and Chipotle CEO, Steve Ells, posted an open letter on the company’s website apologizing and revealing plans to prevent this situation from occurring again.

On Wednesday at an investor conference in Florida, Ells said company executives met with the officials from the Centers for Disease Control and Prevention a week before.

“I’m hopeful that the CDC will call this over soon,” said Ells.

“We know that Chipotle is as safe as it’s ever been before. We are all very confident that this E. coli outbreak would not happen again.”

Do you still love Chipotle and do you plan to take advantage of the free food they will be offering?

Brittney Fennell

Brittney Fennell

Brittney is the Associate Editor of Jawbreaker and a writer who has goals to disrupt culture in ways unseen.