Celebrity StyleFashion

Rihanna To Bring Puma Collection to NYFW!

We already know Rihanna‘s Creeper sneakers boosted sales for Puma this year, while other areas of the retail company suffered. To capitalize on this success, Rih, who’s also the creative director of the brand, will be showing her Puma line at February’s New York Fashion Week.

Additionally, Rihanna will be auctioning off four front-row tickets to the show taking place February 12 with all proceeds going toward her Clara Lionel Foundation, which funds cultural education programs.

READ: Puma Sales Super High Because of Rihanna!

Bids start at $15,000 and fans will not only get a VIP seat, but signed pairs of Rihanna’s sold-out Creeper sneakers as well as every item in next season’s Puma collection, backstage access, a styling package and a ticket to the after party.

This sounds like great time to be alive and in the room! 



Brittney Fennell

Brittney Fennell

Brittney is the Associate Editor of Jawbreaker and a writer who has goals to disrupt culture in ways unseen.