New York Fashion Week Might Be Open to All in February!
Soon you could be attending New York Fashion Week and you won’t have to be an editor, blogger, celebrity or model to get access!
Due to technology and social media opening up the fashion world to anyone with wi-fi and a social media account, attitudes are changing.
WWD reports CFDA organizers reached out to Boston Consulting Group to come up with new ways to make Fashion Week more “consumer-facing.” In the seven-week study, which will end after the holiday season, BCG will look at new ways to make the runway shows coincide with the retail delivery calendar.
They want to unveil fall collections in September and spring collections in February instead of showing clothes six months before they are available.
This will not have an affect on the fall 2016 shows which will debut in February. There are speculations designers could have reserved presentations for buyers and press one season before they reach stores. Then runway shows could showcase in-season items for consumers.
Diane von Furstenberg, who is CFDA chairman, feels this new system could prevent designer knockoffs at fast fashion chains.
Designers such as Rebecca Minkoff are already on board with opening their shows up to the public. Minkoff plans to show her spring collection to an audience that is 30 to 50 percent consumers.
At the last New York Fashion Week, Givenchy‘s Spring 2016 show gave up 820 tickets to the public through a lottery.
Once again, we have social media to thank for these proposed changes.
“Technology has utterly changed everything in our industry,” said Ken Downing, senior vice president, fashion director of Neiman Marcus.
“”That customer continues to follow Instagram and Twitter and watches the live-stream of fashion shows. When they are seeing clothes, they are less aware of seasons. What they are seeing, they want.”
All we’re wondering is if there will be a million hoops to jump through in order to get tickets to shows.