Rihanna Launches Her Own Beauty and Styling Agency!
A couple years ago, Rihanna told us, “That Rihanna reign just won’t let up.” That’s proven to be true. Today the pop star announced the launch of her new beauty and styling agency Fr8me.
Based in Los Angeles, it will style artists for commercials, editorial shoots and red carpet events.
The agency will consist of Ri’s makeup artist Mylah Morales, hair stylists Patricia Morales and Marcia Hamilton, and wardrobe stylist Jason Bolden, who boasts Taraji P. Henson, Gabrielle Union and LaLa as clients.
“Hair, makeup and styling play an important role in creativity,” said Rihanna to The Hollywood Reporter.
“I am very involved with that part of my process, so this agency was an organic thing for me to do.”
Along with the beauty and styling agency, Rihanna has also launched a photo agency named, A Dog Ate My Homework. Current clients are Erik Asla and Deborah Anderson.
“Our goal is to have a stellar reputation,” said Rihanna’s managing partner, Benoit Demouy, to The Hollywood Reporter.
“The industry’s changed so much — rates have gone down, and clients just grab images off social media, trying to bypass paying artists. But we’re concerned with social media, too — we’ll take a makeup artist with 500,000 followers over someone else.”
Rihanna is known to slay every magazine cover, so we know with her latest ventures her fierce-level will only intensify!