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Chipotle Is Expanding Into the Burger Industry

Restaurant chain, Chipotle, is still trying to recover from this year’s norovirus and E. coli outbreak which sickened dozens. Along with introducing a new rewards plan where customers can become eligible for free food, the company is expanding its brand into the burger industry.

This fall, Chipotle will open the new restaurant, called Tasty Made, in Lancaster, Ohio.

Chipotle is promising Tasty Made will have the same “fast casual” appeal and will use quality ingredients such as fresh made buns and hormone-free and antibiotic-free beef, that customers will be able to select in front of them.

READ: Chipotle Giving Away Free Food to Win Back the Public’s Trust

Steve Ells, Chipotle cofounder and co-CEO, said of the restaurant’s new venture in a statement, “We think we can appeal to peoples’ timeless love of burgers, but in a way that is consistent with our long-term vision.”

New burger joints seem to always be welcomed by consumers and the fact Tasty Made will allow people to build their burgers in front of them, will set the restaurant apart from its competitors.

This won’t be the first time Chipotle has ventured into different restaurant industries. Its Asian food restaurant chain, Shophouse, has 15 locations and its pizza chain, Pizzeria Locale, has 5 locations.

Hopefully, Tasty Made grows with more locations around the country.

 

Photo Credit: CNN Money

Brittney Fennell

Brittney Fennell

Brittney is the Associate Editor of Jawbreaker and a writer who has goals to disrupt culture in ways unseen.