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Simone Biles’ Hershey Campaign Will Make You Smile

Simone Biles is blazing a path straight to the Rio Olympics, but she made a stop along the way with Hershey’s.

The gymnastic stunner is the face of a new Hershey’s campaign that will warm your heart.

Biles’ reads letters of support and encouragement that were enclosed in Hershey’s bars.

The three-time world champion inspires people the world over with her skill and talent and in this campaign she gets to be inspired by the support praise of her fans, family, and friends.

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Letters are submitted to Olympic athletes via social media and then are enclosed in Hershey bars for them to receive.

Stacie Stauffer, senior brand manager for Hershey’s, told USA Today, “We really saw an opportunity to inspire consumers to seize the moment and now send messages to Team USA.”

Watch Simone read her heartfelt letters!

Ariel Leconte

Ariel Leconte

Ariel is the Associate Editor of Jawbreaker and creator of Revolutionary In Pink Pumps blog. She is equally obsessed with social justice, lipstick, culture, and red wine.