Instagram Debuted Its New Icon Today!

Technology is an industry which is constantly evolving. Apps are always improving their features and offering users new updates. Today, Instagram released its new icon and what you’ll notice is the simplicity and how the company wanted to reflect all of the app’s current features.

In a blog post for Medium, Instagram’s head of design, Ian Spalter, wrote, “Brands, logos, and products develop deep connections and associations with people, so you don’t just want to change them for the sake of novelty. But the Instagram logo and design was beginning to feel, well… not reflective of the community, and frankly we thought we could make it better.”

READ: Upcoming Instagram Changes Will Affect How You See Your Timeline

People may forget Instagram is still fairly new, having only been around for five years. The old camera icon made its debut four years ago when all you could do on Instagram was take and post photos while adding a filter to them. With the Instagram of today, you can share photos, videos, collages, use the Boomerang app, create Hyperlapses and discover new finds on the Explore page.

Also, if you updated your Instagram app, you’ll see a few design changes as well. There are no more blue buttons and no navigation bar at the top and bottom of the screen. Everything else is black and white, with the photos and notifications being the only color.

Companies need to constantly evolve if they want to stay competitive. We see this with products, product logos and television networks.

Of course, Instagram’s new look is causing much conversation on Twitter, but we’ll get used to.


Brittney Fennell

Brittney Fennell

Brittney is the Associate Editor of Jawbreaker and a writer who has goals to disrupt culture in ways unseen.