Marriott Debuts New Hotel Brand Dedicated to Millennials
It seems like every day there’s a new company trying to figure out ways to make themselves more appealing to the growing population known as millennials.
Now, the hotel brand, Marriott, is doing the same thing. After investing $12. 2 billion to buy Starwood Hotel and Resorts, the company just launched a new hotel chain called Moxy, in Tempe, Ariz. It should be noted Tempe is college town home to Arizona State University.
Some of the Moxy hotel’s features might seem a little outdated (like record players and arcade games), being that it’s supposed to attract millennials.
The hotel rooms are named after rock groups such as Zeppellin and Queen. It would have been better if rooms were named after 90s pop artists like the Backstreet Boys, *NSYNC, Britney Spears and Christina Aguilera.
Rotary phones can also be found in the rooms. They would have gotten more points for a touchscreen device where you could call for room service and housekeeping.
A key standout is there is no front desk because it’s thought millennials dont’ use them.
One feature we can applaud is the elevator doubles as a photo booth. How many elevator selfies have we seen on Instagram?
Gary Langford, vice chairman U.S. leader of travel, hospitality and leisure at Deloitte, said to USA Today, “By 2025, these guys are going to make up three-quarters of the workforce. We have to understand what impact they’re going to have in 10 years’ time.”
There’s no word on if Marriott will be expanding the Moxy brand to other cities.