Forget bad blood. Forget Nicki Minaj and Taylor Swift beef. Let’s focus instead on the fact this new video of Taylor Swift’s is based in a magical African land where not a single Black person is in sight.

Sunday night’s “VMA’s” was basically Swift’s show, even Minaj’s opening number featured Swift, so it’s no surprise she kicked off the show debuting her new music video for “Wildest Dreams” from his monster album 1989. It’s also no surprise most Black people payed very little, if any, attention to it. But after sucking it up and watching the three minutes and fifty-four seconds of Taylor land, the picture before us looks all too familiar.

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While everyone ooh’ed and ahh’ed over the unidentified savannah landscape and the old Hollywood glamour, they seemed to overlook Swift’s video conjures up a colonial fantasy world and omits all else.

Swift’s video is yet another example of White people selectively romanticizing Africa while neglecting the realities of African life, not to mention the way this video contributes to people’s delusion Africa is a wild and uncultivated land.

To add insult to injury, Swift’s video is set in the mid-20th century, which was a time rife with racism and mistreatment for Black people at the hands of White Europeans.

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But don’t worry, there was some accuracy in the video, a “Cecil the Lion” look alike made a cameo appearance reminding us all how important it is to protect the natives of Africa, the majestic lion.

There are 54 countries on the continent of Africa, yet somehow Swift and her creative team managed to find the one non-existent corner of the continent, where no Black people exist.

Did Taylor Swift’s Africa with no Africans upset you? Is she guilty of cultural disrespect by way of ignorance? Sound off! 

Ariel Leconte

Ariel Leconte

Ariel is the Associate Editor of Jawbreaker and creator of Revolutionary In Pink Pumps blog. She is equally obsessed with social justice, lipstick, culture, and red wine.