MusicPop Culture

Apple is Coming for Spotify and Tidal

The music streaming market just got even more crowded! Apple will announce their streaming service today in San Francisco at its WWDC event. The mega company has had it’s eye on music streaming since last year when they purchased Beats by Dre.

The new streaming service is expected to coincide with the iTunes store and will charge users $10 a month for unlimited access to its music catalogue. Along with Beats’s Jimmy Iovine, Dr. Dre and chief creative officer Trent Reznor (of Nine Inch Nails), Apple brought on DJ Zane Lowe and four of his Radio 1 colleagues to assist in the new service.

Expect curated playlists from your favorite artists. Pharrell Williams, Drake and David Guetta have been brought on as tastemakers.

Apple’s top rival will be Spotify, which currently has 60 million subscribers, including 15 million who pay. The competition doesn’t seem to be making executives at Spotify lose any sleep. The Swedish-based company’s Chief Executive, Daniel Ek, told the Guardian, “If we now get more players into this space, we can increase the growth even faster.”

Other streaming services in the market is Jay’s much hyped Tidal—who experienced mad difficulty live streaming Hot 97’s summer jam Sunday night, Deezer, Rhapsody, Google Play Music and lesser known company, Rdio.

Apple also plans to introduce its latest software update for iPhones and iPads, iOS9, changes to its Apple TV service, expansion of Apple Pay and a software development kit for Apple Watch developers.

Brittney Fennell

Brittney Fennell

Brittney is the Associate Editor of Jawbreaker and a writer who has goals to disrupt culture in ways unseen.